Hi, I'm Ajay Kamat.
I'm a seasoned UX/UI Designer and Researcher with over 14 years of UI design experience and 10 years specializing in UX.
I help shape digital products that are not only visually appealing but also highly usable and enjoyable. My focus is on creating user-centered designs that solve real problems-making products intuitive, efficient, and a pleasure to interact with.
EXPERIENCE - I've been designing digital experiences professionally for over 14 years.
In 2012, I joined Taxmann, a leading product-based company, where I took on a leadership role as Product Designer and Creative Director. I led the design of their websites, apps, software (CD versions), and alternative digital products—helping shape the entire digital ecosystem of the brand.
Before that, I worked as a Web Designer and Front-end Developer at E-Soft and STPL, one of Lucknow’s largest firms with a global client base. These early roles built my foundation in design systems, usability, and scalable UI architecture.
In 2019, I led UX and research for a small design team at Dataflow Group (Noida), where I redesigned client portals to improve user experience and reduce drop-off rates. I also created user-friendly, reusable digital brand guidelines that elevated design consistency across platforms.
After that, (2020- 2023) I worked with R-System International, Leads Connect, and Leads Brand Connect, where I contributed to a range of impactful projects-including Hitachi's B2B platform, the e-commerce brand Bail Kolhu, and various AgriTech solutions across B2B, B2C, and B2G sectors.
I worked for them collaborating with clients and stake holders, I focused on creating seamless, research-driven user experiences that not only improved usability but also helped increase revenue, build user trust, and deliver measurable business value. I design experiences that work-and that people genuinely enjoy using.
When building something new, whether it s a personal project or client relationship, I always start with the following questions:
1. -
Why do we exist?
2. -
Who is our product for?
3. -
What do our customers believe?
4. -
How are we solving our customer s problem?
5. -
How are we a 10x better solution than what else is out there?
Reach your business goals with excellent user experience.
Strategy - Ask the Right Questions -
Before jumping into design, I focus on understanding the real problem. This stage includes stakeholder interviews, market research, competitor analysis, and strategic consulting to explore meaningful, user-focused solutions.
Design - Solve with Precision - Design is problem-solving. From low-fidelity wireframes to high-fidelity UI, I craft clean, pixel-perfect designs backed by research. Interactive prototypes help simulate the final product for user validation before development begins.
Development - Make It Real - As a designer who can code, I work closely with development teams to ensure seamless handoffs and accurate implementation. For web projects, I also handle front-end development, bridging the gap between design and execution.
Quality Assurance - Build with Confidence -
Transparency is key. I provide a clear view of the entire design process through regular check-ins. I also support user testing to validate decisions and ensure the final product meets both user and business goals.
7 UX Goals that I follow while I process my design strategy.
Useful -
Your content should be original and fulfil a need.
Usable -
The product must be easy to use as well as functional.
Desirable -
Image, identity, brand, and other design elements are used to evoke emotion and appreciation.
Learnable -
Content needs to be navigable and simple enough to be learned by the user while they are using it.
Memorable -
The user should be able to return to the product without having to relearn it everytime.
Accessible -
Content needs to be accessible to all people including people with disabilities.
Credible -
The users should be able to trust and believe what you're telling them at all times.
Product Design
Research
Design
Tools
UX Design and Innovation
- Indian Institute of India, Delhi. (IIT Delhi) - New Delhi
UCA (User Center Analysis)
- Human Factors International, Inc. (HFI) - New Delhi
Design Thinking and UX Design/Research
- ImaginXP - New Delhi, New Delhi
Advance Diploma in Multimedia
- Arena Multimedia - South EX, New Delhi
Usability Testing
- Interaction Design Foundation (IDF)
